Wpływ mediów społecznościowych na gospodarkę
[Social media influence on the economy]

Yash Chawla (Katedra Badań Operacyjnych, PWr, Wrocław)


Innovations have had an important and lasting effect on economies of 
countries around the world. Internet was one such disruptive innovation 
which made a huge influence on various economic factors. 21st century has 
been tagged as the Information Age, due to the global penetration of 
Information & Communication Technology, all with the use of the internet. 
With the emergence of Social Media the outset of the 21st century and its 
viral growth in the last decade, it has become an important part of people's 
life today, all over the world. Majority of the internet users are online on 
social media for a considerable amount of hours every day. Growth of social 
media has been exponential in the last decade and projections show that the 
number of social media users will exceed 3.02 Billion in 2019. This study 
aims to show the statistics data concerning social media usage, pointing out 
the global character of this phenomenon. Further, it would showcase the 
influence of such a huge number of active users, on various economic areas. 
Social media changes the way companies carry out marketing and branding 
activities, the flow of information or news in the global scenario, 
international trade, public awareness, government or public administration 
transparency, employability or talent acquisition, etc. These socio-economic 
or micro-economic factors inevitably contribute to the macroeconomic factors 
of each country.