Jak efektywnie korzystać z Facebooka/LinkedIn i stać się "gwiazdą internetu"? [How to effectively use Facebook/LinkedIn and become an "internet star"?] Yash Chawla (Katedra Badań Operacyjnych, PWr, Wrocław) Social media have become an unavoidable part of our life. However, it has been found that academics and professionals have profiles on platforms such as Facebook and LinkedIn, but to no direct benefit in their careers. There are several simple, yet neglected factors that can help them in today's information era. When effectively utilized, they can aid in one's overall development. This seminar is about identifying and utilizing these factors and provides guidelines of what they should and shouldn't do on social media, along with effective content creation.