Kierunki badań mediów społecznościowych w biznesie, ekonomii i psychologii (2010-2018)
[Social media research trends in business, economics and psychology (2010-2018)]

Yash Chawla (Katedra Badań Operacyjnych, PWr, Wrocław)


Social Media has integrated into the lives of billions across the globe and is still 
projected to spread further in the coming years. Drawing upon this emphatic social 
media phenomenon in both practical and academic perspective, this study explores the 
statistical patterns and trends in social media research over the past 9 years across  
three Scopus disciplines: (i) Business, Management and Accounting (BUSI), (ii) Economics, 
Econometrics and Finance (ECON) and (iii) Psychology (PSYC). Statistics, keywords, 
abstracts and other attributes of research articles, review articles and articles in 
press containing the phrase "social media" either in their abstract, keywords or title 
have been analyzed. Overall, 1406 journals and 8470 documents have been considered. 
Findings from the study indicate a steady increase in the studies related to social 
media in all the domains under focus. Some topics have received more attention whereas 
some are now gaining momentum. We have also found that over the last nine years 
interdisciplinary topics have attracted the scholars more and more, as they keep pace 
with the increased usage and penetration of this new medium.