Gotowość gospodarstw domowych do płacenia za zieloną energię elektryczną w Polsce
[Household willingness to pay for green electricity in Poland]

Anna Kowalska-Pyzalska, David Ramsey 
(Katedra Badań Operacyjnych, PWr, Wrocław)


This paper analyses the willingness to pay (WTP) for green electricity among 
residential consumers in Poland. The current share of renewable energy sources 
(RES) in energy consumption is around 13.5% and is expected to increase. Data 
were collected through a telephone survey of a representative sample of Poles. 
The results obtained indicate that - above all - age, income, environmental 
attitudes, peer support, but also, education and knowledge about RES play the 
most important role in explaining consumers' WTP for green electricity. 
Statistical analyses indicate that the mean WTP of Polish consumers is currently 
very low (around 0.5 USD), which is due to the relatively low GDP per capita, 
the lack of knowledge about green energy and no past experience with green 
electricity tariffs.